BOOK: How to Be a Marketing Genius
Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm.
That’s equivalent to over $25 million today.
Claude was behind such brands as Palmolive and Goodyear, launching them into the household names they are today.
Claude codified his techniques in 1923 in a book called Scientific Advertising.
While this book has been recommended and used by many great marketing minds since Claude’s day, his principles remain broadly unknown.
Illustrations, Examples & Uncommon Words Defined
Never before has Claude’s work been presented with such clarity.
- 214 Page Paperback
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